Social Lead
Heyday is hiring a full-time Social Lead to tell our story, cook up incredible vibes, and nurture our passionate community of bean fans, soup heads, and home cooks.
We are searching for a special somebody who really gets the Heyday brand and has a unique perspective on how to bring it to life in a way that will shine on social. You’ll be the host/hostess with the most/mostess, welcoming Heyday fans to take a seat at our virtual dinner party. You’ll brainstorm creative (and occasionally unhinged) ideas, shoot and edit videos, manage a content calendar, coordinate creator collabs, and track performance.
What you'll do:
- Own our Instagram and TikTok accounts. Make them feel vibrant, welcoming, and joyful!
- Review existing content strategy and sharpen it with your POV on how Heyday can best show up on social
- Create the majority of our content: Concepting, shooting, and editing
- Manage the content calendar, write captions, schedule posts
- Collaborate with Marketing & Sales on key moments like retail launches and new products
- Dream up fun social moments: merch drops, brand collabs, giveaways
- Manage paid partnerships with microinfluencers from contract to content delivery
- Help shape bigger brand moments like pop-ups, being an expert voice on what will resonate with audiences on social
- Track performance and refine our approach based on what's working
What we're looking for:
- Creativity!!! Above all else, we are looking for a creative who resonates with the Heyday brand and has a zillion ideas of how to make it come alive on social. We are looking for someone with a unique perspective on how to build a universe through consistent visuals, tone, voice, and POV.
- Deep understanding of what works on social and how to optimize for each platform
- Track record of making engaging content (and the metrics to prove it)
- Love of cooking and ability to shoot delicious-looking food content
- Friendly, warm vibes. You genuinely enjoy engaging with people online
- Organized, professional, and communicative.
Structure & Compensation:
- Fully remote
- Occasional travel for team meet-ups (we all went to Maine last year!), photoshoots, brand events, etc.
- You will be the 3rd member of the marketing team made up currently of Co-Founder Kat and Brand Marketing Director Michelle. You’ll report directly to Kat.
- Health, dental, and vision insurance
- Unlimited PTO
- All the beans you can eat
- $80,000 - $100,000 + stock options
To apply, send over:
- An email in your authentic voice (no ChatGPT please, I promise we'll be able to tell!). Tell us things like: How you got started on social, what interests you about Heyday, what stories you’d be most excited to see us tell from our account, what accounts are inspiring you the most right now.
- A portfolio of work you're proud of: Personal stuff, brand work, UGC, whatever shows us your sensibility and style.
- A resume
We're at careers@heydaycanning.com. We can't wait to hear from you!
